About CLTFRM

This isn’t just a brand. It’s a legacy.

CLTFRM—short for CultureForm—was born in the space between loss and resilience. It carries the weight of those who came before me and speaks for those who never got to.

I started dreaming of a clothing line after my grandfather passed. He was a Black pastor and entrepreneur—a builder in every sense of the word. The kind of man who would’ve been proud to see me step out of survival mode and into ownership.

But CLTFRM didn’t form until I lost my grandmother—an immigrant whose grace was quiet but unshakable. Then my father—also an immigrant, also a fighter—passed too. And in a country where immigrants are still persecuted, I realized I had to create something that stood for more than just fashion.

And then there’s my mother.

A teen mom before MTV turned that into entertainment.

She graduated anyway. Showed up every day. Worked her way through corporate America with no blueprint.

A preacher’s kid who grew up in church—but never lost her edge.

Street smart. Spirit-led. Unbreakable.

She taught me what it means to push through.

To carry the world and still keep your hands free to build something new.

CLTFRM is because of her, too.

 

Culture doesn’t beg. It builds.

This brand is built for people like her. Like you. Like us.

It’s not about hype. It’s about memory, meaning, and movement.

It’s streetwear for the ones who feel everything—and walk through the world like they’ve been through everything, too.

Why CultureForm?

Because I needed a space to hold all of this—

Grief. Legacy. Resistance. Style.

I needed a form for my culture, and a culture that could hold my form.

So I made it.

CLTFRM™ — Rooted in Difference. Worn with Intention.

From California. For those who walk quiet but heavy.