
The Story Behind CLTFRM: Rooted in Difference
I didn’t start CLTFRM just to make clothes.
I started it to carve space—for people like me. People who live at the intersections. People whose culture runs deeper than trend cycles.
WHO I AM
I’m Belizean. I’m Black American.
I am the in-between, the both/and.
Too this. Not enough that.
They said pick a side.
But my identity never needed permission.
CLTFRM was born from that truth.
WHY THIS BRAND EXISTS
CLTFRM isn’t just streetwear. It’s a tribute.
To culture.
To resistance.
To the ones who make style a language and pride a way of living.
Every stitch, every print—intentional.
Every piece says: I’m here, I belong and I’m proud.
WHO IT'S FOR
If you’ve ever felt like you didn’t fit into a mold...
If you’ve ever repped your roots even when no one understood them...
CLTFRM is for you.
We don’t blend in.
We break ground.
We show up in style and substance.
Welcome to the tribe.
Shop the Collection → here!
Follow the Movement on Instagram → @cltfrm
#RootedInDifference #CLTFRM #StreetwearWithSoul